When get started buying Internet leads, it’s important for you to know what works and what doesn’t in terms of setting up your filters (the barriers you set up which determine which areas and which types of customers from whom you receive leads).
Here are some things to do and some things to avoid when setting up your filters:
DON’T: Be too restrictive with your filters. If you set them to too small an area or to too small of a target market, you won’t receive enough leads to really build off of.
DO: Try out a large area, then tighten your filters once you see where your return rate is highest. This will take some time to figure out, so you should stay patient.
DON’T: Reduce the number of leads you buy. If anything, you should increase your lead-buying over time so you can continue to grow your book of business.
DO: Set your carrier settings if you’re a captive agent. InsuranceAgents.com only sells to one agent per captive company, but you have to tell us which company you’re with.
DON’T: Give up. It takes leads a little bit of time to pay off, but when they do, you’ll see the growth you’ve been looking for.
DO: Make sure other agents in your company also set their carrier settings.
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